Why we score Narrative Consistency — and what it actually catches

Narrative Consistency asks a simple question across time: does the public story a founder tells about their company hold together, or does it quietly pivot every few months in ways that never get acknowledged as pivots?

This isn't about penalizing legitimate pivots — those happen, and openly discussed ones are a normal, healthy part of building something. What the factor actually catches is the pattern where the target customer, the core problem, or the stated traction shifts repeatedly without ever being framed as a change, as if the current version was always the plan.

That pattern is a real, checkable signal, not a vague impression — it shows up in old pitch decks, old social posts, old interviews compared against the current pitch. A founder check that only looks at today's version of the story misses it entirely.

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